Philip Morris USA

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Philip Morris USA introduced into test market Marlboro Moist Smokeless Tobacco, designed for adult moist smokeless tobacco consumers. Marlboro Moist Smokeless Tobacco is in test market in the Atlanta area to understand adult moist smokeless tobacco consumer acceptance of this new product. Marlboro Moist Smokeless Tobacco is available in Original and Wintergreen flavors and in Long Cut and Fine Cut varieties.

Original and Wintergreen flavors
Long Cut and Fine Cut varieties
Sold in individual cans and 5 can rolls
At retail in the Atlanta area test market in October 2007
Distinctive metal can

The moist smokeless tobacco segment has been growing for a number of years. The smokeless tobacco category is the largest tobacco category behind cigarettes.

Our research shows that branding is very important in this category and that adult moist smokeless tobacco consumers believe that the Marlboro brand stands for flavor and premium quality.